I wonder if Howie Long hates having to wear sweater vests to sell Chevys to car buyers who are now doing research. Compared to the old ads, where he could wear what he wanted, go to a construction site and talk to tough guys all day, the commercials now are a travesty. He has to [...]
Posts Tagged ‘commercials’
Can We Use Bailout Money To Help Howie Long Make Manly Chevy Commercials Again?
November 4th, 2009
maxlance1 Rejected Endings to the "MLS Is…" Advertisements
June 1st, 2009
maxlance1 …Not being put on the TV at the bar. …Barely trailing the Junior World Curling Championships in the ratings. …A proving ground for future stars of the Trinidad & Tobago soccer league …Looking too much like MLB on the TiVo again. …Weighing the possibility of letting players carry the ball. …I was just calling the [...]
Rejected "This is SportsCenter" Advertisement
May 12th, 2009
maxlance1 INT. HOSPITAL DELIVERY ROOM – DAY Doctors and nurses are in a frantic rush to try to successfully deliver a kind of baby they’ve never seen before. The heart-rate monitor BEEPS rapidly. People are running around in commotion. Bloodied medical equipment is being passed around with fervor. DOCTOR She needs a Cesarean. There’s no other [...]
Milwaukee's Best Light Commercials
February 19th, 2009
maxlance1 I wonder if those commercials for Milwaukee’s Best Light are frightening to gay people. The ads usually run during the World Series of Poker and they’ve always got a bunch of guys hanging out. One of them does something a little effeminate, like pet a poodle or not punch his girlfriend, and an enormous can [...]

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Max Lance is a writer, producer and performer. He was nominated for a Student Emmy, Humanitas Fellowship and was a finalist for the Page Screenplay Award. He writes features, TV and syndicates his blog while hosting the travel show The Trip Next Door and working at Chernin Entertainment. A New York City native, Max graduated the USC film school and now lives in Los Angeles.