February 19th, 2009 
maxlance1 
I wonder if those commercials for Milwaukee’s Best Light are frightening to gay people.
The ads usually run during the World Series of Poker and they’ve always got a bunch of guys hanging out. One of them does something a little effeminate, like pet a poodle or not punch his girlfriend, and an enormous can of Milwaukee’s Best Light beer falls from the sky, punctures the roof and crushes the guy like, well, like an empty beer can.
Imagine such a reality in the West Village just after the gay pride parade. Those cans would be falling with a hurricane’s consistency, completely obliterating lower Manhattan at the mention of dudes offering blow jobs or wanting to see a new art gallery opening. Guess my point is that these ads really shouldn’t start airing on the Logo network.
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Max Lance is a writer, producer and performer. He was nominated for a Student Emmy, Humanitas Fellowship and was a finalist for the Page Screenplay Award. He writes features, TV and syndicates his blog while hosting the travel show The Trip Next Door and working at Chernin Entertainment. A New York City native, Max graduated the USC film school and now lives in Los Angeles.